UX/UI design
Adsmanagerweb app
Ads manager web app
Sociomantic Labs empowers advertisers with a real-time and personalized system that delivers increased and transparent performance. Simply put, the company makes display advertising more intelligent. Sociomantic is a market leader in programmatic advertising and helps marketers drive incremental sales and grow Customer lifetime value (CLV) using today’s most advanced display advertising techniques, including real-time retargeting and prospecting, stream-based data management, and dynamic ad personalization. These technologies allow Sociomantic’s clients to reach new and existing customers with individually priced and personalized display ads. Real-time reporting enables clients to see results just milliseconds after they happen. All of these technologies work together to deliver unmatched performance on a global scale, with a dedication to exceptionally high standards of service delivered from 16 offices serving six continents.
My responsibility on the project was concept development and user experience design. Working with the product manager, stakeholders, UI designers, and other UX team members. Responsible for conducting user research, information architecture, wireframing and concept documentation.
ClientSociomantic LabsServicesUX designerYear2014–2018Linkwww.sociomantic.com
User interviews
UX team conducted user interviews with company employees and clients. The app is used by different user-profiles and thus their permissions and needs. Gathering the information in the interviews led us to create user personas in the next step.
User personas
User personas helped us to organize users by role and group the interview insights by topics. We focused on understanding and highlighting the prominent repeating insights. The insights were grouped into role description, responsibilities, pains, and needs.
Mapping the pains and needs
All gathered needs, pains, and eventual improvement opportunities were mapped based on the importance of user need and user satisfaction with current alternatives. This way we rationalized the selection of the issues we addressed and started to conceptualize.
Creating and user testing the prototypes
At the time there weren’t as many prototyping tools on the market as today. We used Axure to create prototypes and test concepts. User testing interactive prototypes at the time was the advanced method that made it possible to test interaction-dependent concepts like the improved menu and search feature.
Concepting the app modules upgrades with user testing
Based on the previous user research inputs, requests, and industry development were constantly improving and upgrading the app features. User testing the improvements and new features made it possible to design the requests with increased quality.
