UX/UI design
SociomanticLabswebsite
Sociomantic Labs website
The marketing website for the company provides e-commerce marketers with programmatic display advertising services for online, mobile, and social.
My responsibility on the project was concept development and user experience design. Working with the product manager, stakeholders, UI designers, and other UX team members. Responsible for conducting user research, delivering information architecture, and wireframing.
ClientSociomantic LabsServicesUX designerYear2014–2018Linkwww.sociomantic.com
User interviews and insights
We conducted user interviews and gathered insights on where and potentially how could we improve the current website. In the sessions, we included user personas that matched our target audience profile to assure the relevance of the interviewees.
Content organization
UX team organized and refined the insights in content organization sessions with an open debate and voting system.
Content organization
Based on the content organization and user funnels we design wireframes in collaboration with the marketing team. These wireframes were used by the design department.
